BI Making Headway in Banks’ Profitability Efforts

Imagine being able to look at all the data on your customers across your organization to determine the best ways to increase the profitability and loyalty of those clients. Nothing new there — banks have been doing this in some form for years. It’s called CRM, right?

Not quite. Although customer relationship management and the technologies that have grown around it provide banks with some value around data interpretation, the future of analytics lies in business intelligence (BI).

Read the full story (TechWeb)